Inbound links, as every digital agency in London knows, offer the key to building a brand. There are many types of inbound links and it is by forming a cohesive strategy that links form invisible threads that really do act like a spider’s web for catching customers.
Any mountain, for real or a metaphor is tough to climb and the hardest step is always the first. The easiest place to begin marketing a brand is with the website and getting the website designed and written is key to taking the first step. But the website is only the first step on a long road to developing an iconic brand. Every website has two tasks that should engage the skills of your selected digital agency in London. The first task is to be search engine optimised with key words and key phrases so that the web pages are picked up by Google and other search engines. The search engine optimisation has to be skilfully applied to ensure that there is no key word stuffing or any other black hat procedures that could render the website off limits.
The second most important aspect to building an iconic brand on-line is to ensure that the website is user-friendly; that it looks good on the eye; is easy to navigate and that the tone of the design and copy is appealing from the home page right through to payment. Many websites that are set up for ecommerce business are friendly in tone until checkout and then suddenly adopt an officious approach to extracting customers’ personal details. If a customer does not wish to reveal his or her age, some websites do not permit the sale to proceed, not only losing a customer but also losing good word of mouth.
Ecommerce development in London undertaken by digital agencies usually recommend that ecommerce websites are fully tested not by partners and friends but by impartial shoppers to determine whether the navigation really is as obvious as people think. It is also crucial that contact details are easily available and that your website offers a good returns policy.
Venturing into space
Assuming that your ecommerce platform is on the way to being the best it can be, your London digital agency will begin to build your brand through all the channels available on-line some, of which, cost money and some, of which, are free. On-line marketing entails selling via many, many, tiny inroads and at times it can be frustrating. For example, your digital design agency will no doubt wish to develop your iconic brand on social networking websites such as Face book, Twitter and Linked-In and through carefully written, key word rich, off-site articles that are placed on third party publishing websites such as Hub, Squidoo and Ezine Articles. There is also a good case for creating a number of new websites, each on a particular theme or subject to which newly written blogs or articles are posted that also have inbound links to your central website.
Other areas for on-line marketing and building an iconic brand include on-line directories, affiliate marketing, sponsored links and viral marketing. It is too much work for any individual, even one that is internet savvy, to undertake whilst also running a business, which is why in the hands of a top internet marketing agency, it is possible to drive traffic and build an iconic brand that lasts.
Are you prepared for the main events? Neither the City nor the MPC at the Bank of England saw the banking crisis coming, just like the naysayers at your High Street bank cannot see why the bank should finance your organization to take advantage of this truly unique year. Bankers, City Analysts, Stoke Brokers and TV financial pundits all have one thing in common – their ignorance of what is going to happen in the world is only matched by their puffed up arrogance. The doom mongers are still being paid to spout negative predictions regarding the UK economy without knowing what they are talking about because they keep looking backwards at yesterday’s figures and cannot see that times are already changing for the better. The green shoots are still underground sheltering from the financial freeze but they are going to rise up in abundance with the Queen’s Diamond Jubilee celebrations.
If your ecommerce digital agency isn’t already on the case preparing to help your organization maximize the potential of this unique year then get together with the e-marketers within the ecommerce agency in London and give them the wherewithal to plan a cohesive strategy.
First of all, your digital agency in London needs to optimize your website so that it not only attracts new visitors but it converts them into paying customers or at least persuades them to leave their details within an online form. Next, your ecommerce digital design agency in London needs to ensure that your email and viral marketing campaigns are prepared and ready to be launched at the optimum moments and that your social networking is fully implemented. There are many free platforms out there in the virtual world and not making full use of them is crazy. Of course, Facebook, Twitter, You Tube et al have all happened so fast it is not surprising that there are business people who are running full tilt just to stand still.
If you feel that all the never-ending online innovations are simply overwhelming you are most certainly not alone; a recent confession from the MD of a digital agency London included the comment that he feels as though he’s slipped behind if he goes away on holiday, even for a couple of weeks.
That feeling of fear at being left behind is typical of the panic that the internet can engender but it is also a wonderful tool for turning the fortunes of an ailing business around. Almost within the blink of a mouse, the internet can bring in fresh traffic, paying customers even at a time of great austerity. However, 2012 is not going to return business to how it was before 2007, but there is no doubt that working with an ecommerce digital design and marketing agency to raise your organization profile online, you will succeed in generating more business than in 2011.
Do not waste time talking to your bank’s business advisor – if the person knew anything worth telling, they would be filling their own boots with loot. Nobody knows anything, least of all bankers, politicians and City analysts. In other words, follow your gut instinct and maximize your organization potential in the uniquely wonderful year of the Queen’s Diamond Jubilee and the London Olympics.