The best ecommerce development will give you real time reporting on the detailed activities of your website’s visitors and customers.
Click by real time click :
Your chosen ecommerce digital agency should have the skills and experience to monitor your ecommerce platform in real time so that you can see the way that your website impacts on your visitors and customers.
You should receive comprehensive reports that provide lists of recent and current online visitors and customers to your website. Each person clicking their way around your site will be represented within the report so that you can fully comprehend the visitor streams.
Your ecommerce development agency should combine the roles of online marketer, web developer, analyser and usability expert in order to comprehensively report what is happening in real time on your website so that your customers can be tracked as they view, click and buy. New and returning customers can be observed as they add items to their basket, read articles and blogs, subscribe to your newsletter, click on links to videos, share pages with friends and write comments within forms.
Your website’s comings and goings :
A perfect ecommerce development process includes online analytics that can tell you whether a visitor is new to your website or returning. An e-commerce developer can see in real time the entry and exit of customers, which products converted them to buy and at what points on their journey through your website they clicked and left. This kind of information is invaluable, especially when it is delivered in real time as it can convey key seasonal trends; it also enables your web developer to make your website faster and more efficient; i.e. if a particular link within your site is slow to load then that may be the point when your potential customers decide to leave.
Precise information in real time enables your web development team to make alterations to the functionality of your website so that time is not lost together with potential customers. In the weeks up to Christmas or Easter, no organisation can afford to miss out on a single trading day which is why optimising the shopping experience of your ecommerce site is crucial to ensuring that new visitors become returning visitors and returning visitors become buying customers.
A London digital agency will employ the very best in marketing strategies to ensure you get the biggest bang for your buck but you must also be equally sure that your web design London located agency is skilled in building and optimising your website.
Searching questions :
Another key responsibility of your web developer is to track and monitor the search terms and key words that were used to find your product or service. This will help you choose the right key words for your website’s search engine optimisation.
Advertising and pay per click :
Most organisations do not have a clear idea as to the effectiveness of a particular online advertisement compared to off-site articles and blogs. If your web ecommerce developer has the skills, then it is another crucial tool for your online marketing campaign to have a full understanding of the effectiveness of one Ad over another Ad, or one hub page against another hub page. Understanding the whys and wherefores that bring customers to your website will help you fine tune your products and services and overall customer experience.
Utilising the expertise of your London ecommerce digital agency so that you know where your traffic comes from, including global locations, will save you money through being able to determine which online marketing campaigns work and which ones don’t. Knowledge, when it comes to marketing and selling online, really is power and an e-commerce web developer monitoring your website in real time can give you the power to understand the type of people and organisations that are visiting your site.
One of the biggest tasks for any London associated digital agency is ensuring that their client stands out from the crowd in an online world that is alive and kicking with highwaymen who practice deceit all day every day.
Stand and deliver :
The internet has been described in many ways including as Bedlam, the notorious lunatic asylum; a more apposite description is that of a prison with the prison governor and guards being Google and the inmates the rest of us. How we all survive in this virtual prison depends on the guards and how successful we are with bribing them with our pay per click strategies. No one can get out of the prison, the internet is here to stay, but reaping rewards is a real possibility if an inmate employs the services of a UK described digital agency that understands the system.
Surviving in prison is often a case of scratching each other’s backs and that is one of the marketing ploys that a digital agency that is London-located would definitely employ by way of affiliate marketing. Top quality link building is another way that people with good connections in prison not only survive but actually thrive. Of course, there are always the highwaymen who are out there online determined to cause mayhem and distrust.
It is a fact of life and for many years the highwaymen really did have the upper hand and could break into the security systems of organisations undertaking ecommerce development; today, it need not be the case if security systems are put in place by a top quality London based digital agency.
Fear and need :
Imagine getting into a car for the first time and trying to drive it, especially if it has manual gears. Of course, it is possible to learn to drive without a qualified instructor but a great deal of time will be wasted and damage to the car is bound to be considerable.
A London digital agency will employ the very best in marketing strategies to ensure you get the biggest bang for your buck but you must also be equally sure that your web design London located agency is skilled in building and optimising your website. Of course, ultimately, the type of services and products that are sold on your website is entirely your decision and if they are not in demand no amount of traffic will make a difference to your sales figures.
All of us use the internet but that is like us using buses; we are not driving the bus or driving the car; to do either properly requires instruction from someone who is experienced and knows much more about the highway than just vehicle mechanics. This analogy is simply to point out that trying to undertake internet marketing, ecommerce, effective link building, article posting and numerous other tasks without proper instruction is as crazy (well almost!) as getting behind the wheel of a bus without knowing which is the brake pedal.
This article is not about beefing up the role of digital marketing agencies but to explain that if you go online without adequate back up from a professional marketing organisation, you could waste a great deal of time and money that may end up costing you more than you appreciate.
Every day we hear in the news that the global economy is on a knife edge and that the West is living in fear of a depression. For many people in business the recession has lasted for several years already, but there is business to be done if finding customers is undertaken with the support of design and marketing digital experts who are up to speed with the way Google operates its supposedly free search rankings and its pay per click policy including Google AdWords.
UK digital agency
Every London digital agency worth more than a handful of pixels will emphasise the benefits of social media to its clients. Of course, the leading contenders are out there for all to see such as Facebook and Twitter but there is much more to social media than spouting 140 characters and spaces to so called followers. For example, companies create viral videos that attract hits on You Tube and are then embedded in various interested parties’ websites around the world. Often the content of the video has little if anything to do with products of the organisation that created it but advertising links located within the video or on the You Tube web page may well lure customers to the originator’s website.
To give an example of how social media can make or break a company or organisation: a renowned department store decided to use Twitter as a means of promoting their products. It’s always a good idea to promote your goods but this particular store placed the famous hash symbol in front of non-related topics so that Twitter users would be lured to the store’s Twitter page and if interested in the product, click a link straight to the department store’s website. Within a week, Twitter users were so outraged by the blatant commercialism of the store that the department store had to issue a grovelling apology and promise never to hash mark random trends again just to attract customers. A few weeks ago, the department store finally closed for business after more than forty years trading. In other words, it’s important to use social media wisely or the beast can turn round and bite you.
If you work with a leading UK digital agency, you will be guided into best practice when it comes to social media. Bogging and search engine optimisation including key words and phrases can play their part but they need to be handled with skill. There are sites where blogs are welcome and they can in turn attract people through link building to your own company website. Over the last year or two, social networking sites including online dating are now feeding back information to people’s mobile devices creating more opportunities for targeted advertising through social media websites.
Blogs and articles that provide useful or offer genuinely interesting news or information will feed people to your pages on Twitter or Facebook or You Tube from where specifically posted Ads can take them to the relevant pages within your website. For example, this article is not a “how to use social networking” blog as that is far too fluid a subject to write in full here; but it is an article that urges anyone who wishes to expand their business or even to stand still to take on board the services of a digital agency London based, so that social networking opportunities can be utilised to their optimum.
Of course, as with all marketing, publicity can work against organisations such as hotels when they find that poor reviews go viral from one holiday review website to another. On those occasions, hotels usually fight back by imploring guests to leave good reviews; however, one bad comment can still do an awful lot of harm. The best advice is to seek the services of an expert agency that has considerable experience with online marketing and social media – it could give your company the marketing oomph it needs.
For more than eight years, goBE Digital (http://www.gobedigital.com/) has been developing long-term relationships with clients in start-ups, SMEs, charitable trusts, real estate businesses, large internet brands, ecommerce websites and portals, and various membership organisations. We help our clients to create effective branding that achieves top search engine rankings through the employment of the latest technological techniques and innovations.
To date, goBE Digital has developed over 500 Web projects and achieved 1,000+ keyword Google 1# page rankings for our clients. We are specialists in eCommerce, Internet Marketing, Technology, including software development, and Content Management. GoBE Digital is user friendly and business focussed, so please get in touch and let’s talk http://www.gobedigital.com/.