Making the internet work for you
At this time of year, every ecommerce digital agency in London utilizes its own marketing skills to promote its ecommerce services in offsite campaigns. This year, in the early months of 2012, there is a fresh impetus because ecommerce development in London is tied in with two great events: the Queen’s Diamond Jubilee celebrations and the London 2012 Olympics.
The world will be turning its focus on England, and London in particular, which will open up doors of opportunity and also the floodgates with regard to competition via the internet. The way to maximize the publicity that 2012 is going to generate is for each organization that is located in the UK to work closely with an ecommerce agency to take advantage of the marketing opportunities that lie ahead.
Selling goods online is always competitive but if your organization offers a service that cannot be delivered from the farthest reaches of the world, unlike this article which may originate from New Zealand or Canada or India, then your organization should work closely with a top digital agency in London to ensure that you maximize your business potential.
Life beyond the Olympics
There is no doubt that the Diamond Jubilee and the London Olympics will add a tremendous boost to London’s economy and many organizations will benefit; however, there is life after the Olympics and if you plan a marketing strategy with a digital agency in London to take advantage of the impetus to fill your coffers, it is also important to continue building into 2013 and beyond, if your sales aren’t to suffer the morning after the night before business blues.
Ecommerce is all about forming habits; everybody Googles because it’s easy and habit forming just as most people buy online from Amazon. Creating a habit is the key to genuine online success and it takes a concerted effort by an ecommerce digital marketing agency to encourage shoppers and surfers to create a new internet habit. If you work with a top ecommerce digital agency, the agency will work for your organization developing and implementing strategies that reach out to potential customers wherever they are. It is time-consuming work which is why it is advisable to let an expert digital agency London handle it for you, whilst you focus on developing your goods or services.
The internet can be a very tough market when going it alone, but when working as part of a team, there are ways to drive traffic to your website and convert visitors into buying customers. Ecommerce development London is at the epicenter of internet marketing and innovation. If you are seeking the very best professional support to drive your business forward, there is at least one digital agency in London that will give your organization an unfair advantage – and we all want that, don’t we?
The internet is open for business – but are you venturing in alone? What makes the internet so appealing as a global market place is that it never closes; in the years since the turn of the century, what started out as a dot come bubble has developed into the biggest global marketplace, beyond the imaginings of any one person.
It is a pixel jungle full of opportunity together with quite a few jungle traps that can ensnare the unwary trader. Jungle guides are clever website designers that have developed their skills into becoming an ecommerce digital agency scout, who understands all the sights, smells and sounds that the internet jungle makes. It may be a cliché but it is all too easy when walking alone through the jungle not to be able to see the wood for the trees and to end up going round and round in circles.
A digital agency in London that has looked beyond designing websites and embraced all that the internet jungle has to offer, will guide its clients to finding Inca gold or to tap the best rubber trees. Enough of the metaphors!
The internet, the global marketplace, the dark alleyways where opportunity and trouble lurk in equal measures is where every business has to trade today to stay in business. In the real world of hotels and restaurants, places where goods cannot be supplied from the other side of the world, ecommerce development comes with a double bladed sword; the good ecommerce development is when your digital agency London has created enough online attention to drive traffic to your website and customers to your restaurant or hotel, but the bad ecommerce development is when a competitor restaurateur or hotelier encourages friends to bad mouth your hotel or restaurant on internet platforms such as Trip Advisor and within social networks and chat rooms.
Your personal ecommerce digital agency will know that it is impossible to stop the poison pen contributors online but with a proper strategy, those voices spouting untruths can easily be swamped with good word of mouth. At one time, in the heady days of yesteryear, it was said that all publicity is good publicity but that isn’t the case anymore. The anonymity of the internet does bring out the worst in some people but that is to be expected; not everyone can be a fan whether it is a fan of a newly released novel, or music CD or feature film, there will always be dissenting voices but they can be made to count for little if your marketing strategy is organised and co-ordinated by an ecommerce digital design and marketing agency that really can see the wood through the trees.
Competition for attention is incredibly fierce online because we are no longer operating in our own little areas of the globe; we are all in this together, whether it is a business person in New Zealand, Canada, South Africa, India or England – we’re online together, honing our skills not to beat Joe Blogs down the road but to take on the world and win new business. Of course, if you hNave a restaurant in Wimbledon then a restaurant in Birmingham is not going to be directly competing but if you are selling rare coins online in Wimbledon and selling rare coins online in Amsterdam, then those two businesses are in direct competition. There is no doubt that marketing online can be a daunting task, which is why you should not venture out without the guidance of a digital marketing internet scout.
Inbound links, as every digital agency in London knows, offer the key to building a brand. There are many types of inbound links and it is by forming a cohesive strategy that links form invisible threads that really do act like a spider’s web for catching customers.
Any mountain, for real or a metaphor is tough to climb and the hardest step is always the first. The easiest place to begin marketing a brand is with the website and getting the website designed and written is key to taking the first step. But the website is only the first step on a long road to developing an iconic brand. Every website has two tasks that should engage the skills of your selected digital agency in London. The first task is to be search engine optimised with key words and key phrases so that the web pages are picked up by Google and other search engines. The search engine optimisation has to be skilfully applied to ensure that there is no key word stuffing or any other black hat procedures that could render the website off limits.
The second most important aspect to building an iconic brand on-line is to ensure that the website is user-friendly; that it looks good on the eye; is easy to navigate and that the tone of the design and copy is appealing from the home page right through to payment. Many websites that are set up for ecommerce business are friendly in tone until checkout and then suddenly adopt an officious approach to extracting customers’ personal details. If a customer does not wish to reveal his or her age, some websites do not permit the sale to proceed, not only losing a customer but also losing good word of mouth.
Ecommerce development in London undertaken by digital agencies usually recommend that ecommerce websites are fully tested not by partners and friends but by impartial shoppers to determine whether the navigation really is as obvious as people think. It is also crucial that contact details are easily available and that your website offers a good returns policy.
Venturing into space
Assuming that your ecommerce platform is on the way to being the best it can be, your London digital agency will begin to build your brand through all the channels available on-line some, of which, cost money and some, of which, are free. On-line marketing entails selling via many, many, tiny inroads and at times it can be frustrating. For example, your digital design agency will no doubt wish to develop your iconic brand on social networking websites such as Face book, Twitter and Linked-In and through carefully written, key word rich, off-site articles that are placed on third party publishing websites such as Hub, Squidoo and Ezine Articles. There is also a good case for creating a number of new websites, each on a particular theme or subject to which newly written blogs or articles are posted that also have inbound links to your central website.
Other areas for on-line marketing and building an iconic brand include on-line directories, affiliate marketing, sponsored links and viral marketing. It is too much work for any individual, even one that is internet savvy, to undertake whilst also running a business, which is why in the hands of a top internet marketing agency, it is possible to drive traffic and build an iconic brand that lasts.
Are you prepared for the main events? Neither the City nor the MPC at the Bank of England saw the banking crisis coming, just like the naysayers at your High Street bank cannot see why the bank should finance your organization to take advantage of this truly unique year. Bankers, City Analysts, Stoke Brokers and TV financial pundits all have one thing in common – their ignorance of what is going to happen in the world is only matched by their puffed up arrogance. The doom mongers are still being paid to spout negative predictions regarding the UK economy without knowing what they are talking about because they keep looking backwards at yesterday’s figures and cannot see that times are already changing for the better. The green shoots are still underground sheltering from the financial freeze but they are going to rise up in abundance with the Queen’s Diamond Jubilee celebrations.
If your ecommerce digital agency isn’t already on the case preparing to help your organization maximize the potential of this unique year then get together with the e-marketers within the ecommerce agency in London and give them the wherewithal to plan a cohesive strategy.
First of all, your digital agency in London needs to optimize your website so that it not only attracts new visitors but it converts them into paying customers or at least persuades them to leave their details within an online form. Next, your ecommerce digital design agency in London needs to ensure that your email and viral marketing campaigns are prepared and ready to be launched at the optimum moments and that your social networking is fully implemented. There are many free platforms out there in the virtual world and not making full use of them is crazy. Of course, Facebook, Twitter, You Tube et al have all happened so fast it is not surprising that there are business people who are running full tilt just to stand still.
If you feel that all the never-ending online innovations are simply overwhelming you are most certainly not alone; a recent confession from the MD of a digital agency London included the comment that he feels as though he’s slipped behind if he goes away on holiday, even for a couple of weeks.
That feeling of fear at being left behind is typical of the panic that the internet can engender but it is also a wonderful tool for turning the fortunes of an ailing business around. Almost within the blink of a mouse, the internet can bring in fresh traffic, paying customers even at a time of great austerity. However, 2012 is not going to return business to how it was before 2007, but there is no doubt that working with an ecommerce digital design and marketing agency to raise your organization profile online, you will succeed in generating more business than in 2011.
Do not waste time talking to your bank’s business advisor – if the person knew anything worth telling, they would be filling their own boots with loot. Nobody knows anything, least of all bankers, politicians and City analysts. In other words, follow your gut instinct and maximize your organization potential in the uniquely wonderful year of the Queen’s Diamond Jubilee and the London Olympics.
Your 24-hour business
It doesn’t take an E-commerce digital agency to tell you that E-commerce has more than come of age. It is hard to remember that when London won the Olympics bid against Paris on July 6, 2005, hardly anyone shopped on-line. Today, hardly anyone hasn’t shopped on-line at some point and the business of E-commerce development is the fast growing business in the world. The only way to ensure that your organization maximizes its on-line potential, especially in this Olympics year of 2012, is to find a winning digital agency in London and go for gold.
The famous playwright, Oscar Wilde once said that there is only one thing worse than being talked about and that’s not being talked about. The whole point of marketing on-line is to get your organization and your products or services talked about on Twitter, Face book, You Tube and a plethora of existing and soon-to-exist platforms that your digital design and marketing agency will guide you towards. Internet chatter is what everyone craves whether it is a massive star such as Madonna selling her debut feature as writer and director, or Lady Gaga releasing her next album.
Creating a buzz on-line is what internet marketing is partly about but for more “everyday” items it is also about utilizing search engine optimization to maximum effect so that Google and the other search engines have no choice but to place your organization high up the free search rankings. Getting on page one of a Google search is what every organization craves and it is possible with a skilfully contrived on-line marketing campaign that includes writing blogs and off site search engine optimized articles, affiliate marketing, link building, advertising and pay per click, email and viral marketing, and developing a following on social media platforms.
To achieve optimum on-line results, it is key to select a digital agency London that has comprehensive internet marketing skills, complemented with design flair so that when visitors are driven to your website, your new found customers buy your goods. An E-commerce digital agency worth its pixels will develop a comprehensive on-line marketing strategy that really will pay for itself many times over. One thing that is apparent with regard to the internet is that simply having a good website is not enough; simply having good products or services is not enough; but if you have the aforementioned and a top digital design and marketing agency in your team, you do have enough to turn the world of the internet into your oyster.
In these dark days of London’s winter, there are green shoots appearing in the UK economy which will blossom and grow throughout the year. To ensure that your organization fills its coffers with Olympic loot and develops a momentum into 2013 and beyond, now is the time to work with a design and marketing E-commerce agency to plan and implement your finest internet marketing strategy to date.
Businesses that follow trends are not usually market leaders. A top digital agency in London will not necessarily follow SEO trends but will most certainly be aware of them. E-commerce is a complex business and driving traffic to websites is a never ending task. The sole purpose of Google and the minor search engines is to provide the most accurate search results for searchers whilst also making the most money from sponsored links through Pay Per Click.
The latest trend that every digital agency London will be aware of is that of content; content within websites has to be refreshed on an agonisingly frequent basis. The fresher the copy, the greater the Google interest; one of the ways to keep on-site copy fresh is to blog everyday utilising key words that are popularly search and also long tail key words that are searched only occasionally. The most popular key words will not bring in custom, owing to the intense competition, but in conjunction with long tail key words they will add weight to your website’s ranking.
The truth is, Google likes to keep eCommerce development in London and elsewhere in the world on its toes by continually changing the rules; rules that are never written down. After all, there is nothing stopping a website from key word stuffing apart from the fact that it will have a negative effect within the search rankings. Google likes to refresh the order of searches on a regular basis and so rankings can easily change from one month to the next. The notion is that new pages inserted within websites can be picked up by Google and alter the search ranking more effectively today than the Google of old.
A Search Engine’s Results Page offers a route to checking the validity or frequency within your website and competitors’ websites of certain key words. The results include a listing of the web pages that have been located by the search engine containing the relevant key words or key phrases, providing an insight to design and marketing agencies as to the effectiveness of certain key words.
Your ecommerce digital agency will know that primary search engines examine the content of web pages first and then take a look at meta tags. It should be noted that search engines cache web pages when they are required for frequent searches and often only display the cached pages rather than refreshed / live pages. The idea is that by caching pages, the search results will be quicker, although the information contained within the pages can be out of date by hours, days or even weeks. Often, new websites simply do not feature even when a URL is included in the search box.
Today, you can easily find a London Ecommerce digital agency that knows the basics when it comes to creating a website; but, if you want a website that works to optimum levels for both customers and search engines, then you need to find a digital agency that has the expertise to push creative boundaries whilst ensuring that the website design, build and content is 100% Search Engine Optimized.
Ecommerce Agency London
Website beauty and the search engine beast
To some extent, beauty really is in the eye of the beholder and what looks good to one person may not look good to another. Search engines are equally discerning but, also, a bit more rational. In other words, the beauty of a website in the eyes of Google can be analysed and implemented to ensure optimum online exposure.
A quick search online and you will find a London ecommerce digital agency that has the skills to create a website that functions well in terms of attracting traffic but may be lacklustre when it comes to converting traffic into sales. When a potential customer walks into a High Street shop, the fact that the shop has a roof, windows, doors and heating is expected. In other words, sophisticated online shoppers are no longer wowed by the internet experience; they expect websites to have a roof, doors, windows, heating and clear directions to other floors and departments. The website bar has been raised to a level that people expect the same website usability, whether they are wandering around Marks and Spencer online or visiting your virtual store. The fact that they were led to your ecommerce website via a search engine is immaterial to your customers who regard buying online these days as normal as buying a pint of milk from a corner shop.
Choose your digital agency in London with the same care that you choose the purchase of a new car; although you may like a bit of Flash and some great styling, the fact that the car engine purrs into life is equally important. After all, there is no point buying a Ferrari and for it to drive like a Fiat; if your website looks fantastic, you need to be sure that the mechanics that you cannot see are equally as good. Search engines are blind; they feel their way through your website but your customers are different; the look, the style, the creativity and usability of your website can make all the difference between a swift sale and a swift exit.
Pushing the creative boundary
There was a time, not so long ago, when design was all about hitting customers between the eyes. Home pages and landing pages were rich in content that looked exciting but was completely devoid of focus. First impressions always count and the first impression that your website should give is your company’s corporate identity. This is where good design fuses with brand identity to create a environment of trust and simplicity. Too much choice by way of too many distracting images will kill your landing pages. A good website takes your visitors by the hand and through creativity and design structure guides them to where they want to go.
Designed to sell
An ecommerce digital agency that truly understands people as well as Google will marry great search engine optimization with a design expertise that is fresh and original but also simple in approach. An all singing and an all dancing website can be overwhelming and your goods and services may well get lost amongst the fast-moving Flash.
A top quality ecommerce agency in London will retain and enhance your online image / brand personality, complemented by a clear design that is attractive on the eye, simple to use and works well under the bonnet. Pushing the creative boundary of website design can often be summed up as “less is more”.
Gobedigital is one of the best digital agency London as well as ecommerce digital agency that promises to offer complete ecommerce website solutions without compromise.