goBE Digital

Ecommerce development in London

Mon, 19 Mar 2012 02:45:34 -0400

Making the internet work for you

At this time of year, every ecommerce digital agency in London utilizes its own marketing skills to promote its ecommerce services in offsite campaigns. This year, in the early months of 2012, there is a fresh impetus because ecommerce development in London is tied in with two great events: the Queen’s Diamond Jubilee celebrations and the London 2012 Olympics.

The world will be turning its focus on England, and London in particular, which will open up doors of opportunity and also the floodgates with regard to competition via the internet. The way to maximize the publicity that 2012 is going to generate is for each organization that is located in the UK to work closely with an ecommerce agency to take advantage of the marketing opportunities that lie ahead.

Selling goods online is always competitive but if your organization offers a service that cannot be delivered from the farthest reaches of the world, unlike this article which may originate from New Zealand or Canada or India, then your organization should work closely with a top digital agency in London to ensure that you maximize your business potential.

Life beyond the Olympics

There is no doubt that the Diamond Jubilee and the London Olympics will add a tremendous boost to London’s economy and many organizations will benefit; however, there is life after the Olympics and if you plan a marketing strategy with a digital agency in London to take advantage of the impetus to fill your coffers, it is also important to continue building into 2013 and beyond, if your sales aren’t to suffer the morning after the night before business blues.

Ecommerce is all about forming habits; everybody Googles because it’s easy and habit forming just as most people buy online from Amazon. Creating a habit is the key to genuine online success and it takes a concerted effort by an ecommerce digital marketing agency to encourage shoppers and surfers to create a new internet habit. If you work with a top ecommerce digital agency, the agency will work for your organization developing and implementing strategies that reach out to potential customers wherever they are. It is time-consuming work which is why it is advisable to let an expert digital agency London handle it for you, whilst you focus on developing your goods or services.

The internet can be a very tough market when going it alone, but when working as part of a team, there are ways to drive traffic to your website and convert visitors into buying customers. Ecommerce development London is at the epicenter of internet marketing and innovation. If you are seeking the very best professional support to drive your business forward, there is at least one digital agency in London that will give your organization an unfair advantage – and we all want that, don’t we?

What a top London Digital Agency can Really do for you

Thu, 15 Mar 2012 00:40:21 -0400

Another day, another platform

The Managing Director of a top digital agency in London was quoted the other week as having stated that he hates to go away on holiday as even after two weeks he knows that there will have been yet another big development on the internet. The truth is; he is both right and wrong. Every day, there are new developments On-line and if a week is a long time in politics it is an age on the internet. It is the job of an E-commerce agency in London to keep up to speed with everything that may affect the internet marketing of its clients’ businesses but it is impossible to keep abreast of every single innovation, for one simple reason: the internet is global. The Managing Director is right to be concerned, interested by what goes on On-line, because that is his business, but he is also wrong to consider that every change, every new development, every new whim by Google, should have his agency scuttling around to make sense of it.

It is quite easy to believe that Google rules the world but there are people behind that organization, which, by the way, would not exist if the power goes out. If there is a power cut, people’s houses do not disappear; but Google does. If there is a power cut the food on your table doesn’t disappear; but Google does. If there is a power cut, your car is still outside your house, but Google cannot be found. The point is that people cannot live by Google alone although many feel that they cannot exist if they are not On-line. That feeling of panic when a server goes down is felt by everyone who relies on the internet to survive but if a business is going to thrive in 2012, internet marketing should be handled by those people who make it their business to seek out the best routes to driving traffic and custom to an E-commerce website.

A digital agency London will want its clients to focus on creating the best products or services they can and to enable the internet marketing experts within the E-commerce agency to battle through the latest innovations on their behalf. There has never been a time when so many people have had to absorb so many technical innovations that have a direct impact on their lives. The lesson that we all have to learn is that human nature doesn’t really change and that if the Managing Director of a Ecommerce digital agency wants to take a couple of weeks off, somewhere in the virtual world people will have created something new, such as Google+, but what won’t have changed is the nature of the humans that use the internet.

Nobody wants to be a Luddite, no digital E-commerce marketing expert wants to be ignorant of the latest innovation; but to function well, to not chase virtual tails, it is important for all that live by the internet to appreciate that behind every innovation is just another human mind. It doesn’t mean that internet marketing isn’t crucial to On-line success – it is – but it is also important to retain a calm approach, to not feel rising panic when a clever mind across the world comes up with a brilliant idea. We do live in a global village and it must be remembered that for every brilliant idea for making money On-line, there are a hundred lousy ones. The trick is, not to spend precious time chasing ideas that will eventually wither on the virtual vine. In other words, we must all keep a sense of proportion.

7 Important Benefits Of Using A Full Service Digital Agency

Thu, 01 Mar 2012 07:49:33 -0500

Digital Agency London

Everyone is a specialist in their own field but the internet has made us all believe that we can be specialists online too, which is simply not the case. When you hire the services of a UK digital agency, you will be paying for expertise in an area of marketing quicksilver that is impossible to fully comprehend unless it is your job to do so. A London Ecommerce digital agency faces fresh challenges everyday when it comes to marketing their clients’ products and services online. The internet is a world that is as big as the Pacific Ocean; in other words, it is beautiful when lapping palm-fringed shores with blindingly white sand but hides online monsters such as Great White Sharks and can turn a ripple into a mighty wave that can overwhelm the shrewdest of business people.

If you are looking to improve your online presence; i.e. thinking of ways to make your website more appealing to search engines and visitors; there are seven reasons why a London digital agency can make all the difference to the effectiveness of your online presence:

Search Engine Optimisation – SEO is not simply pumping key words into your website’s body copy, these days it has to be undertaken much more subtly if you are to avoid being black listed for keyword stuffing. SEO is a science that is changing all the time and includes not just the copy within your website but other aspects of it too. Beyond your website, SEO can play a major role in the placement of articles on third party websites and within news stories and blogs on your own. How SEO is utilised within your web copy and deployed on third-party websites by your digital marketing agency can make all the difference to your free ranking.

Pay Per Click – there is no doubt that Pay Per Click is a route to attracting customers but how it is handled can radically affect the number of zeros in your bill from Google and elsewhere. PPC is definitely an area of the internet that involves a great deal of skill as bidding for keywords in order to climb high amongst the sponsored links can be frustrating and costly if key words are not selected with proper research.

Link building – much is spoken of creating links but it has to be undertaken with a serious level of intelligent design. It also requires a great many relevant links to work and is a painstaking process to undertake. Link building is definitely one of those areas that should be undertaken by experts as the extensive time it can take building the links yourself could seriously damage your business in the short-term. Linking building is not a case of simply stating that you’ll have theirs if they’ll have yours.

Social Media Optimisation – everyone in business is obsessed with social media and Twitter has definitely come of age. Facebook is still king but there are many other social media avenues that should be explored, which takes time and experience. Your online agency will have the skills and knowledge to exploit social media websites effectively, including big names such as YouTube and Bebo, but social media optimisation is more scientific than simply building a long list of friends on Facebook.

Email campaigns – nobody likes to receive spam and so an email campaign needs to be legal before it can begin to be effective. Your design and marketing agency can help you ensure that your database is legally acquired and that your email marketing campaigns will not get caught by spam filters. There is a real marketing skill to getting responses from a well-planned and executed email campaign. Sometimes, the more ordinary the approach the better the result; it all depends on your product and your audience.

Digital Agencies In London – How To Choose One?

Sat, 25 Feb 2012 07:26:53 -0500

Selecting a London digital agency that will understand your commercial and marketing imperatives is not easy, for two principal reasons: either the digital agency focuses on your website’s design looks rather than its usability and search engine optimization, or the digital agency has considerable skill in creating a good website structure but lacks the expertise to fully exploit the latest online marketing techniques and opportunities.

Digital Agency London

London is the base of some of worlds top digital agencies spread across central and greater London. London, UK’s capital city has an industry and commercial buzz that continues to drive the creative, technical and marketing skills of leading London digital agencies.

Times may have moved on since Mr Marks and Mr Spencer first started out trading from their market stalls but that is what every website is today – a market stall or shop window. The question is; how can a company ensure that its market stall ends up in Oxford Street rather than on two wheels in Fulham’s North End Road?

The answer is to take a little time talking to your selected London digital agency whilst bearing in mind three key points:

Jargon – the internet is full of jargon and much of it is spoken by those that only have a scant notion of its true meaning. If your digital agency overdoes the jargon, ask for plain English or, if in doubt, the door.

Your terms – it is very easy for digital design agencies to dictate terms because much of what they do flies under your natural business radar. Set out your business stall, and include your timescale and budget, and make sure that the response from your chosen digital agency is wholly transparent.

Achievements – you may have approached your Ecommerce development without any form of recommendation, therefore, it is doubly important to determine the true level of the agency’s past successes. Areas to consider include examining not one but several websites that have been created and are managed by your chosen digital agency. Ask for facts and figures regarding Google ranking successes and the level of sales generated. Look at the industry sectors for whom your London digital agency has worked and see where your organisation could benefit from the agency’s previous experience.

Finally, it’s important to determine that your London digital agency has an exemplary design and marketing approach that encompasses the following four points:

A consulting strategy that utilises focus groups, analytics and competition benchmarking;
Development processes that include B2B andB2C Ecommerce;
Design that is in step with your current branding and company ethos; and
Marketing that is technically astute and recognises the essential roles played by Search Engine Optimisation, Pay Per Click, Keywords Research, Email Campaigns, Social Media, Affiliate Marketing and Link Building.

The key to business growth is to get it right online and keep getting it right, which is not easy in a fluid market and tough global economy.

GoBe Digital is a London digital agency that works with its clients to maximise their potential online Ensuring business growth is a challenge for every organisation and requires the support of a digital agency with allround strengths in design, branding, technical development, sharpened marketing skills and a global perspective.

An Ecommerce Digital Agency Offers More Than You Think

Thu, 16 Feb 2012 08:16:20 -0500

The internet is open for business – but are you venturing in alone? What makes the internet so appealing as a global market place is that it never closes; in the years since the turn of the century, what started out as a dot come bubble has developed into the biggest global marketplace, beyond the imaginings of any one person.

It is a pixel jungle full of opportunity together with quite a few jungle traps that can ensnare the unwary trader. Jungle guides are clever website designers that have developed their skills into becoming an ecommerce digital agency scout, who understands all the sights, smells and sounds that the internet jungle makes. It may be a cliché but it is all too easy when walking alone through the jungle not to be able to see the wood for the trees and to end up going round and round in circles.

A digital agency in London that has looked beyond designing websites and embraced all that the internet jungle has to offer, will guide its clients to finding Inca gold or to tap the best rubber trees. Enough of the metaphors!

The internet, the global marketplace, the dark alleyways where opportunity and trouble lurk in equal measures is where every business has to trade today to stay in business. In the real world of hotels and restaurants, places where goods cannot be supplied from the other side of the world, ecommerce development comes with a double bladed sword; the good ecommerce development is when your digital agency London has created enough online attention to drive traffic to your website and customers to your restaurant or hotel, but the bad ecommerce development is when a competitor restaurateur or hotelier encourages friends to bad mouth your hotel or restaurant on internet platforms such as Trip Advisor and within social networks and chat rooms.

Your personal ecommerce digital agency will know that it is impossible to stop the poison pen contributors online but with a proper strategy, those voices spouting untruths can easily be swamped with good word of mouth. At one time, in the heady days of yesteryear, it was said that all publicity is good publicity but that isn’t the case anymore. The anonymity of the internet does bring out the worst in some people but that is to be expected; not everyone can be a fan whether it is a fan of a newly released novel, or music CD or feature film, there will always be dissenting voices but they can be made to count for little if your marketing strategy is organised and co-ordinated by an ecommerce digital design and marketing agency that really can see the wood through the trees.

Competition for attention is incredibly fierce online because we are no longer operating in our own little areas of the globe; we are all in this together, whether it is a business person in New Zealand, Canada, South Africa, India or England – we’re online together, honing our skills not to beat Joe Blogs down the road but to take on the world and win new business. Of course, if you hNave a restaurant in Wimbledon then a restaurant in Birmingham is not going to be directly competing but if you are selling rare coins online in Wimbledon and selling rare coins online in Amsterdam, then those two businesses are in direct competition. There is no doubt that marketing online can be a daunting task, which is why you should not venture out without the guidance of a digital marketing internet scout.

Digital Agencies: The Key Route To Designing An Iconic Brand

Tue, 07 Feb 2012 06:20:12 -0500

Inbound links, as every digital agency in London knows, offer the key to building a brand. There are many types of inbound links and it is by forming a cohesive strategy that links form invisible threads that really do act like a spider’s web for catching customers.

Any mountain, for real or a metaphor is tough to climb and the hardest step is always the first. The easiest place to begin marketing a brand is with the website and getting the website designed and written is key to taking the first step. But the website is only the first step on a long road to developing an iconic brand. Every website has two tasks that should engage the skills of your selected digital agency in London. The first task is to be search engine optimised with key words and key phrases so that the web pages are picked up by Google and other search engines. The search engine optimisation has to be skilfully applied to ensure that there is no key word stuffing or any other black hat procedures that could render the website off limits.

The second most important aspect to building an iconic brand on-line is to ensure that the website is user-friendly; that it looks good on the eye; is easy to navigate and that the tone of the design and copy is appealing from the home page right through to payment. Many websites that are set up for ecommerce business are friendly in tone until checkout and then suddenly adopt an officious approach to extracting customers’ personal details. If a customer does not wish to reveal his or her age, some websites do not permit the sale to proceed, not only losing a customer but also losing good word of mouth.

Ecommerce development in London undertaken by digital agencies usually recommend that ecommerce websites are fully tested not by partners and friends but by impartial shoppers to determine whether the navigation really is as obvious as people think. It is also crucial that contact details are easily available and that your website offers a good returns policy.

Venturing into space

Assuming that your ecommerce platform is on the way to being the best it can be, your London digital agency will begin to build your brand through all the channels available on-line some, of which, cost money and some, of which, are free. On-line marketing entails selling via many, many, tiny inroads and at times it can be frustrating. For example, your digital design agency will no doubt wish to develop your iconic brand on social networking websites such as Face book, Twitter and Linked-In and through carefully written, key word rich, off-site articles that are placed on third party publishing websites such as Hub, Squidoo and Ezine Articles. There is also a good case for creating a number of new websites, each on a particular theme or subject to which newly written blogs or articles are posted that also have inbound links to your central website.

Other areas for on-line marketing and building an iconic brand include on-line directories, affiliate marketing, sponsored links and viral marketing. It is too much work for any individual, even one that is internet savvy, to undertake whilst also running a business, which is why in the hands of a top internet marketing agency, it is possible to drive traffic and build an iconic brand that lasts.

Are You Googling “Ecommerce Digital Agency”?

Fri, 03 Feb 2012 03:41:16 -0500

Are you prepared for the main events? Neither the City nor the MPC at the Bank of England saw the banking crisis coming, just like the naysayers at your High Street bank cannot see why the bank should finance your organization to take advantage of this truly unique year. Bankers, City Analysts, Stoke Brokers and TV financial pundits all have one thing in common – their ignorance of what is going to happen in the world is only matched by their puffed up arrogance. The doom mongers are still being paid to spout negative predictions regarding the UK economy without knowing what they are talking about because they keep looking backwards at yesterday’s figures and cannot see that times are already changing for the better. The green shoots are still underground sheltering from the financial freeze but they are going to rise up in abundance with the Queen’s Diamond Jubilee celebrations.

If your ecommerce digital agency isn’t already on the case preparing to help your organization maximize the potential of this unique year then get together with the e-marketers within the ecommerce agency in London and give them the wherewithal to plan a cohesive strategy.

First of all, your digital agency in London needs to optimize your website so that it not only attracts new visitors but it converts them into paying customers or at least persuades them to leave their details within an online form. Next, your ecommerce digital design agency in London needs to ensure that your email and viral marketing campaigns are prepared and ready to be launched at the optimum moments and that your social networking is fully implemented. There are many free platforms out there in the virtual world and not making full use of them is crazy. Of course, Facebook, Twitter, You Tube et al have all happened so fast it is not surprising that there are business people who are running full tilt just to stand still.

If you feel that all the never-ending online innovations are simply overwhelming you are most certainly not alone; a recent confession from the MD of a digital agency London included the comment that he feels as though he’s slipped behind if he goes away on holiday, even for a couple of weeks.

That feeling of fear at being left behind is typical of the panic that the internet can engender but it is also a wonderful tool for turning the fortunes of an ailing business around. Almost within the blink of a mouse, the internet can bring in fresh traffic, paying customers even at a time of great austerity. However, 2012 is not going to return business to how it was before 2007, but there is no doubt that working with an ecommerce digital design and marketing agency to raise your organization profile online, you will succeed in generating more business than in 2011.

Do not waste time talking to your bank’s business advisor – if the person knew anything worth telling, they would be filling their own boots with loot. Nobody knows anything, least of all bankers, politicians and City analysts. In other words, follow your gut instinct and maximize your organization potential in the uniquely wonderful year of the Queen’s Diamond Jubilee and the London Olympics.

A Digital Agency In London For Olympic Gold!

Wed, 25 Jan 2012 06:24:30 -0500

Your 24-hour business

It doesn’t take an E-commerce digital agency to tell you that E-commerce has more than come of age. It is hard to remember that when London won the Olympics bid against Paris on July 6, 2005, hardly anyone shopped on-line. Today, hardly anyone hasn’t shopped on-line at some point and the business of E-commerce development is the fast growing business in the world. The only way to ensure that your organization maximizes its on-line potential, especially in this Olympics year of 2012, is to find a winning digital agency in London and go for gold.

The famous playwright, Oscar Wilde once said that there is only one thing worse than being talked about and that’s not being talked about. The whole point of marketing on-line is to get your organization and your products or services talked about on Twitter, Face book, You Tube and a plethora of existing and soon-to-exist platforms that your digital design and marketing agency will guide you towards. Internet chatter is what everyone craves whether it is a massive star such as Madonna selling her debut feature as writer and director, or Lady Gaga releasing her next album.

Creating a buzz on-line is what internet marketing is partly about but for more “everyday” items it is also about utilizing search engine optimization to maximum effect so that Google and the other search engines have no choice but to place your organization high up the free search rankings. Getting on page one of a Google search is what every organization craves and it is possible with a skilfully contrived on-line marketing campaign that includes writing blogs and off site search engine optimized articles, affiliate marketing, link building, advertising and pay per click, email and viral marketing, and developing a following on social media platforms.

To achieve optimum on-line results, it is key to select a digital agency London that has comprehensive internet marketing skills, complemented with design flair so that when visitors are driven to your website, your new found customers buy your goods. An E-commerce digital agency worth its pixels will develop a comprehensive on-line marketing strategy that really will pay for itself many times over. One thing that is apparent with regard to the internet is that simply having a good website is not enough; simply having good products or services is not enough; but if you have the aforementioned and a top digital design and marketing agency in your team, you do have enough to turn the world of the internet into your oyster.

In these dark days of London’s winter, there are green shoots appearing in the UK economy which will blossom and grow throughout the year. To ensure that your organization fills its coffers with Olympic loot and develops a momentum into 2013 and beyond, now is the time to work with a design and marketing E-commerce agency to plan and implement your finest internet marketing strategy to date.

SEO Trends You Should Follow Whilst Developing A Website

Wed, 18 Jan 2012 06:10:26 -0500

SEO trends

Businesses that follow trends are not usually market leaders. A top digital agency in London will not necessarily follow SEO trends but will most certainly be aware of them. E-commerce is a complex business and driving traffic to websites is a never ending task. The sole purpose of Google and the minor search engines is to provide the most accurate search results for searchers whilst also making the most money from sponsored links through Pay Per Click.

The latest trend that every digital agency London will be aware of is that of content; content within websites has to be refreshed on an agonisingly frequent basis. The fresher the copy, the greater the Google interest; one of the ways to keep on-site copy fresh is to blog everyday utilising key words that are popularly search and also long tail key words that are searched only occasionally. The most popular key words will not bring in custom, owing to the intense competition, but in conjunction with long tail key words they will add weight to your website’s ranking.

The truth is, Google likes to keep eCommerce development in London and elsewhere in the world on its toes by continually changing the rules; rules that are never written down. After all, there is nothing stopping a website from key word stuffing apart from the fact that it will have a negative effect within the search rankings. Google likes to refresh the order of searches on a regular basis and so rankings can easily change from one month to the next. The notion is that new pages inserted within websites can be picked up by Google and alter the search ranking more effectively today than the Google of old.

SERP

A Search Engine’s Results Page offers a route to checking the validity or frequency within your website and competitors’ websites of certain key words. The results include a listing of the web pages that have been located by the search engine containing the relevant key words or key phrases, providing an insight to design and marketing agencies as to the effectiveness of certain key words.

Your ecommerce digital agency will know that primary search engines examine the content of web pages first and then take a look at meta tags. It should be noted that search engines cache web pages when they are required for frequent searches and often only display the cached pages rather than refreshed / live pages. The idea is that by caching pages, the search results will be quicker, although the information contained within the pages can be out of date by hours, days or even weeks. Often, new websites simply do not feature even when a URL is included in the search box.

Are Long Tail Keywords Really Effective?

Fri, 13 Jan 2012 01:54:17 -0500

Is the tail wagging the words?

Many people in business looking at 2012 as the year to turn their flagging fortunes around, will not necessarily have heard the expression “long tail keywords”. You could be forgiven for imagining that the term refers to the length of the key phrases; in other words, utilising key words in longer phrases in the hope that the search engines will boost the positioning of the website because more searched key words exist in a particular phrase. In truth, long tail key words refer to the graph used to examine the key words that are searched for a particular topic. The most popular key words that a digital agency of London may analyse will be at the apex of a graph, if it were drawn, with the words securing the fewest searches at the tail ends of the graph. That is where the expression comes from: long tail key words are simply words that are Googled less frequently.

The next question that a business may ask of its ecommerce agency in London is “what is the point of using long tail key words if they are rarely searched?” One answer as to why long tail key words can be effective is that they do attract some custom, whereas, the most popular of the search words and terms are so competitive that the average website is too far down the search pages to be seen. If somebody is looking for a copywriter in London, the competition for “copywriter in London” is so intense that most copywriters living in London would not be found as hundreds would be above them in Google’s search rankings. However, if somebody searched for a “copywriter in Clonmore”, any copywriters in Clonmore Street, London, would only have to compete with the very few copywriters that come up in the search rankings that are located in Clonmore, County Tipperary in the Republic of Ireland. Of course very few people looking for a copywriter in London would include the search term “Clonmore”, but if they did, then the sole copywriter that lives in that street would receive a visit. In other words, one visit every now and then is better than no visits owing to the fact that “copywriter London” is too competitive.

An ecommerce agency in London when advising a client about key words and key phrases has to balance budget against the value of long tail key words. For example, a small business with limited funds may not be able to handle a great rush of enquiries and so a few customers brought in free via Google’s searches is all that is required. However, a larger organisation that wants lots of traffic and has deeper pockets may decide that it wants to utilise the keywords that are searched most often and by a mix of effective distribution of offsite search engine optimised articles, advertising on third party websites, and Pay Per Click in Google’s sponsored links, the organisation receives hundreds, if not thousands, of enquiries.

Perhaps long tail key words as described by the average London digital agency is a bit of a misnomer and that the term “niche key words” more accurately describes their value. Of course, it should always be remembered that there is never a magic bullet with regard to the internet; driving traffic always requires a multi-pronged approach.

A London digital agency is the ideal portal for marketing online

Mon, 02 Jan 2012 00:06:49 -0500

The sharpest minds in the world

At the time of writing, the UK is struggling to punch its way out of its severe recession and not destroy the career opportunities of a million or more young people that cannot find work. In the last ten years, before the average London digital agency was a pixel in the eye of its beholder, the European union opened its doors to eastern European countries and millions came to the UK; clever, hard working multilingual people started to compete head on with British workers.

In the early years of the last decade, it was often commented that British people were either too lazy or too uneducated to work in jobs now undertaken by people from Poland and other countries such as the Czech Republic. However, in the last five years, as the economy in the UK has slowed and unemployment has risen, the advent of broadband spreading like a web across the world has opened UK businesses to online competition that would have been impossible at the turn of the century. Today, to fight the growing threat of companies based outside of the UK but operating within the UK taking custom and profits from British organisations, the drive has been to meet the challenge head on by employing the sharpest minds in ecommerce development and digital design.

Today, a top ecommerce agency in London will hire superb business brains living in the capital and complement their skills with the finest internet marketing brains located abroad. In order for British companies to challenge the global competition that the internet has brought to this country, British companies are employing digital marketing agencies that understand how global organisations function on the web and are experts in the process of internet marketing.

Communication is simple thanks to the digital revolution but the new world order is creating problems for business people who have yet to come to terms with how the world has changed. Following World War II, the way business was done in the UK remained mostly unchanged until 2005. In the last five or six years, universal broadband has delivered services into people’s homes that were unimaginable at the turn of the 21^st century.

Unfortunately, our exciting digital revolution has coincided with the global financial meltdown and the pace of change has left many businesses still trying to climb on board the internet train.

Recently, the shopping guru, Mary Portas, delivered her assessment of town shopping centres that are dying through loss of business to out of town shopping and entertainment malls and to online sales driven by organisations such as Amazon and iTunes. Mary Portas produced some good ideas for reviving town centres that are considered innovative as she is not trying to turn the clocks back. Her solution is not to challenge the internet but for town centres to offer people services and entertainment that cannot easily be replicated online.

Where to go in 2012

The internet is here to stay and expand; the answer for British businesses trying to keep abreast of Search Engine Optimisation, email marketing, Pay Per Click, Social networks and a plethora of other internet activity is to hire the very best London digital agency and turn competition from abroad into an opportunity that can see a UK business expand at rates undreamed of in the 1960s.

Is your digital agency in London a bespoke fit for you?

Thu, 22 Dec 2011 00:12:21 -0500

Find an agency befit for your company

Online marketing is changing and developing so fast, that unless your digital design agency follows every change, every online nuance, your organisation will lag behind.

Branding

Branding is key to the success of most organisations and branding online is vitally important. People surfing online are bombarded with images and so it is vital that your online branding is clear and distinct. When you search online for a ‘digital agency London’, make sure that the agency understands that branding is at the top of your web design requirements.

Website

Your website is the be all and end all of your business; it is a tool for attracting visitors and an argument for making them want to buy your goods or services. It is also a checkout that has to be simple and safe to be effective or else shoppers will abandon their baskets.

Flash animation

Flash is important in terms of creating a sophisticated image but search engines cannot see Flash and too much can be off-putting, so your e-commerce digital agency should use the Flash program with discretion.

CMS

Websites should be updated every day if your search engine optimisation is to remain optimised. It can be expensive to have your ecommerce agency London inputting changes on a daily basis and so it is important to have an easy to use content management system that key members of your staff understand and operate.

Your website and beyond

For your website not to be a wallflower it is important for your London digital agency to implement effective online marketing strategies such as Pay Per Click, key word research and analysis, the development of effective email campaigns, social media optimisation such as Facebook and Twitter, link building and the creation of a network of affiliates. All of the above if handled by a top ecommerce agency will drive traffic to your website. The process of generating traffic takes time but once there is momentum the change to your website’s footfall can be dramatic.

Talk and keep talking

We live in a communication age; a time when communicating has never been easier or more abundant. For your website to have a voice online it is important that you keep the lines of communication open with your chosen digital agency. As the seasons come and go, your online strategy will change and develop, but only if your digital design agency is fully up to speed with your hopes and expectations. Analysing your most direct competition is something that your digital agency should be on top of at all times as customers come and go with surprising lack of loyalty. To maintain loyalty, you have to keep talking to your digital designers so that your online marketing and web design are always at their optimum.

Training

Ongoing training for your staff with regard to maintaining and updating your website is important for your ongoing emarketing success especially if you have varying departments, each with its own particular style and expertise.

Finally…. if you follow the tips listed above, and work with a top digital design agency, your online business will grow and flourish.

What your ecommerce agency should have at its fingertips

Thu, 15 Dec 2011 08:24:48 -0500

Digital agency selection

It is hard to imagine a time when business has been so tough. The normal rules with regard to marketing have changed beyond recognition in the last five years and now the future survival of many companies and organisations rests in the hands of each selected e-commerce digital agency.

If you are looking for expert support to ensure that your online marketing budget is used correctly, you will probably ask around for recommendations or, if you wish to see which agency promotes its services best online, you will no doubt Google: e-commerce agency London and see what rises to the top of the search rankings.

Appearing on the first page of search engine listings does give you a good indication as to the professional online marketing skills of a digital agency but it should not be regarded as the only indicator. Google and other search engines operate in an often unpredictable manner and organisations’ search rankings can go up and down on an almost daily basis. However, if your selected agency does appear, depending on the key words submitted, more often than not within the first ten search results, then you can be reasonably sure that your selected agency has a good grasp of search engine optimisation.

Of course, it should always be borne in mind that successful e-commerce is about so much more than effective SEO but there is no doubt that carefully implemented key words onsite and within offsite articles can drive a great deal of custom to your website.

Apart from SEO, your digital agency should offer custom website design, customised processing systems, custom reporting and customised integration with existing platforms; and for your e-commerce to instil faith in your existing and new client base it should be robust, secure and scalable. Search engine optimisation throughout your website is key to online success, as is the design of the website with regard to converting visits into custom. Where practical, open source programs should be utilised to save costs; and affiliations sourced to increase revenue.

E-commerce Agency in London

When you select your London digital agency to carry your business forward, to some extent, you are also selecting the vision that the agency has for your business. It is important at this juncture to ensure that the shared vision is clear with regard to both your website and your online marketing. Establishing your key selling points and internet marketing strategy at an early stage is as important as maintaining your branding.

Target market

It can be quite surprising how often organisations and their marketing teams do not see eye to eye with regard to target markets. Ultimately, anyone can be a customer but for your online pound to stretch as far as possible it is important for your agency to mine rich seams of potential clients.

Other areas that should be discussed with your agency in detail include your direct and indirect competition; and whether localised online marketing can set your organisation within a niche category.

Responsibilities of an e-commerce web developer in real time

Thu, 01 Dec 2011 05:12:19 -0500

The best ecommerce development will give you real time reporting on the detailed activities of your website’s visitors and customers.

Click by real time click :

Your chosen ecommerce digital agency should have the skills and experience to monitor your ecommerce platform in real time so that you can see the way that your website impacts on your visitors and customers.

You should receive comprehensive reports that provide lists of recent and current online visitors and customers to your website. Each person clicking their way around your site will be represented within the report so that you can fully comprehend the visitor streams.

Your ecommerce development agency should combine the roles of online marketer, web developer, analyser and usability expert in order to comprehensively report what is happening in real time on your website so that your customers can be tracked as they view, click and buy. New and returning customers can be observed as they add items to their basket, read articles and blogs, subscribe to your newsletter, click on links to videos, share pages with friends and write comments within forms.

Your website’s comings and goings :

A perfect ecommerce development process includes online analytics that can tell you whether a visitor is new to your website or returning. An e-commerce developer can see in real time the entry and exit of customers, which products converted them to buy and at what points on their journey through your website they clicked and left. This kind of information is invaluable, especially when it is delivered in real time as it can convey key seasonal trends; it also enables your web developer to make your website faster and more efficient; i.e. if a particular link within your site is slow to load then that may be the point when your potential customers decide to leave.

Precise information in real time enables your web development team to make alterations to the functionality of your website so that time is not lost together with potential customers. In the weeks up to Christmas or Easter, no organisation can afford to miss out on a single trading day which is why optimising the shopping experience of your ecommerce site is crucial to ensuring that new visitors become returning visitors and returning visitors become buying customers.

Searching questions :

Another key responsibility of your web developer is to track and monitor the search terms and key words that were used to find your product or service. This will help you choose the right key words for your website’s search engine optimisation.

Advertising and pay per click :

Most organisations do not have a clear idea as to the effectiveness of a particular online advertisement compared to off-site articles and blogs. If your web ecommerce developer has the skills, then it is another crucial tool for your online marketing campaign to have a full understanding of the effectiveness of one Ad over another Ad, or one hub page against another hub page. Understanding the whys and wherefores that bring customers to your website will help you fine tune your products and services and overall customer experience.

Utilising the expertise of your London ecommerce digital agency so that you know where your traffic comes from, including global locations, will save you money through being able to determine which online marketing campaigns work and which ones don’t. Knowledge, when it comes to marketing and selling online, really is power and an e-commerce web developer monitoring your website in real time can give you the power to understand the type of people and organisations that are visiting your site.

Key insight into how a digital agency pushes the creative boundary of a website

Wed, 30 Nov 2011 00:40:12 -0500

Today, you can easily find a London Ecommerce digital agency that knows the basics when it comes to creating a website; but, if you want a website that works to optimum levels for both customers and search engines, then you need to find a digital agency that has the expertise to push creative boundaries whilst ensuring that the website design, build and content is 100% Search Engine Optimized.

Ecommerce Agency London

Website beauty and the search engine beast
To some extent, beauty really is in the eye of the beholder and what looks good to one person may not look good to another. Search engines are equally discerning but, also, a bit more rational. In other words, the beauty of a website in the eyes of Google can be analysed and implemented to ensure optimum online exposure.

A quick search online and you will find a London ecommerce digital agency that has the skills to create a website that functions well in terms of attracting traffic but may be lacklustre when it comes to converting traffic into sales. When a potential customer walks into a High Street shop, the fact that the shop has a roof, windows, doors and heating is expected. In other words, sophisticated online shoppers are no longer wowed by the internet experience; they expect websites to have a roof, doors, windows, heating and clear directions to other floors and departments. The website bar has been raised to a level that people expect the same website usability, whether they are wandering around Marks and Spencer online or visiting your virtual store. The fact that they were led to your ecommerce website via a search engine is immaterial to your customers who regard buying online these days as normal as buying a pint of milk from a corner shop.

Choose your digital agency in London with the same care that you choose the purchase of a new car; although you may like a bit of Flash and some great styling, the fact that the car engine purrs into life is equally important. After all, there is no point buying a Ferrari and for it to drive like a Fiat; if your website looks fantastic, you need to be sure that the mechanics that you cannot see are equally as good. Search engines are blind; they feel their way through your website but your customers are different; the look, the style, the creativity and usability of your website can make all the difference between a swift sale and a swift exit.

Pushing the creative boundary
There was a time, not so long ago, when design was all about hitting customers between the eyes. Home pages and landing pages were rich in content that looked exciting but was completely devoid of focus. First impressions always count and the first impression that your website should give is your company’s corporate identity. This is where good design fuses with brand identity to create a environment of trust and simplicity. Too much choice by way of too many distracting images will kill your landing pages. A good website takes your visitors by the hand and through creativity and design structure guides them to where they want to go.

Designed to sell
An ecommerce digital agency that truly understands people as well as Google will marry great search engine optimization with a design expertise that is fresh and original but also simple in approach. An all singing and an all dancing website can be overwhelming and your goods and services may well get lost amongst the fast-moving Flash.

A top quality ecommerce agency in London will retain and enhance your online image / brand personality, complemented by a clear design that is attractive on the eye, simple to use and works well under the bonnet. Pushing the creative boundary of website design can often be summed up as “less is more”.

Gobedigital is one of the best digital agency London as well as ecommerce digital agency that promises to offer complete ecommerce website solutions without compromise.

Digital Agency In London Exposes Deceit

Sat, 22 Oct 2011 01:09:47 -0400

One of the biggest tasks for any London associated digital agency is ensuring that their client stands out from the crowd in an online world that is alive and kicking with highwaymen who practice deceit all day every day.

Stand and deliver :

The internet has been described in many ways including as Bedlam, the notorious lunatic asylum; a more apposite description is that of a prison with the prison governor and guards being Google and the inmates the rest of us. How we all survive in this virtual prison depends on the guards and how successful we are with bribing them with our pay per click strategies. No one can get out of the prison, the internet is here to stay, but reaping rewards is a real possibility if an inmate employs the services of a UK described digital agency that understands the system.

Surviving in prison is often a case of scratching each other’s backs and that is one of the marketing ploys that a digital agency that is London-located would definitely employ by way of affiliate marketing. Top quality link building is another way that people with good connections in prison not only survive but actually thrive. Of course, there are always the highwaymen who are out there online determined to cause mayhem and distrust.

It is a fact of life and for many years the highwaymen really did have the upper hand and could break into the security systems of organisations undertaking ecommerce development; today, it need not be the case if security systems are put in place by a top quality London based digital agency.

Fear and need :

Imagine getting into a car for the first time and trying to drive it, especially if it has manual gears. Of course, it is possible to learn to drive without a qualified instructor but a great deal of time will be wasted and damage to the car is bound to be considerable.

A London digital agency will employ the very best in marketing strategies to ensure you get the biggest bang for your buck but you must also be equally sure that your web design London located agency is skilled in building and optimising your website. Of course, ultimately, the type of services and products that are sold on your website is entirely your decision and if they are not in demand no amount of traffic will make a difference to your sales figures.

All of us use the internet but that is like us using buses; we are not driving the bus or driving the car; to do either properly requires instruction from someone who is experienced and knows much more about the highway than just vehicle mechanics. This analogy is simply to point out that trying to undertake internet marketing, ecommerce, effective link building, article posting and numerous other tasks without proper instruction is as crazy (well almost!) as getting behind the wheel of a bus without knowing which is the brake pedal.

This article is not about beefing up the role of digital marketing agencies but to explain that if you go online without adequate back up from a professional marketing organisation, you could waste a great deal of time and money that may end up costing you more than you appreciate.

Every day we hear in the news that the global economy is on a knife edge and that the West is living in fear of a depression. For many people in business the recession has lasted for several years already, but there is business to be done if finding customers is undertaken with the support of design and marketing digital experts who are up to speed with the way Google operates its supposedly free search rankings and its pay per click policy including Google AdWords.

Champion Your Business With A Digital Marketing Agency

Fri, 21 Oct 2011 01:01:00 -0400

A digital marketing agency London located can take on the complex and ever-changing digital marketing scene and help to ensure that your business rises to the top of search results.

There can only be one number one :

Googling your products and services can make your day or depress you further as you see your direct competition winning the search engine battle. To use a cliché, every digital marketing agency knows that the internet is not a level playing field. A few years ago, many small organisations in business falsely believed that the internet was a great leveller and that throwing millions at Google and other search engines couldn’t buy spiderbot influence. Unfortunately, as every savvy digital agency in the UK will tell you, money talks very loudly on the internet which is why Google is one of the wealthiest and most influential organisations in the world.

Before you rest your head in your hands and wonder what you can do to turn around your online presence without emptying your bank account, you should consult with a leading digital creative agency; through that agency you will come to learn that the internet is very much like the housing market; of course big names can buy properties in Mayfair and Hampstead but there is no reason why your organisation cannot claim a sizeable piece of internet property market. It is definitely not a case of beating the system but more about understanding how the internet actually works and formulating strategies that remain fluid.

Finding the best digital agency in London :

The very fact that you have found this article is as a direct result of certain key words and phrases that you entered into your search box. The agency written about below is an expert in the field of online marketing and understands the minutiae of how search engines operate and the human influences that affect search engine results every day. There is no one simple solution to getting found on the internet; it is much more a case of many tens, hundreds, or even thousands of articles and blogs, search engine optimised with key words, being written and disseminated, complemented by constantly evolving SEO website copy.

Other techniques that your expert online marketing agency should develop include managing an economic pay per click strategy, developing a comprehensive and legal email marketing campaign, instigating a properly controlled natural link building strategy and affiliate marketing plan; optimising all the social media outlets including the big names such as Twitter, Facebook, LinkedIn and Plaxo, and utilising top quality analytics skills to ensure that your online marketing approach is bang up to date.

There is much more that a leading digital marketing agency can do to help ensure that your organisation has more than a fighting chance of being discovered whenever a potential customer googles relevant keywords. Of course, getting people to your website is only half the story; ensuring that your visitors stay and buy or get in touch with your office depends very much on the quality of your website construction; the quality of your copy; and the quality of your goods and services.

The internet has come of age; broadband has opened the world up to your competition but, with the help of a London located digital marketing agency, it also offers you great business opportunities.

Why should your digital agency focus on social media?

Fri, 26 Aug 2011 03:22:21 -0400

UK digital agency

Every London digital agency worth more than a handful of pixels will emphasise the benefits of social media to its clients. Of course, the leading contenders are out there for all to see such as Facebook and Twitter but there is much more to social media than spouting 140 characters and spaces to so called followers. For example, companies create viral videos that attract hits on You Tube and are then embedded in various interested parties’ websites around the world. Often the content of the video has little if anything to do with products of the organisation that created it but advertising links located within the video or on the You Tube web page may well lure customers to the originator’s website.

To give an example of how social media can make or break a company or organisation: a renowned department store decided to use Twitter as a means of promoting their products. It’s always a good idea to promote your goods but this particular store placed the famous hash symbol in front of non-related topics so that Twitter users would be lured to the store’s Twitter page and if interested in the product, click a link straight to the department store’s website. Within a week, Twitter users were so outraged by the blatant commercialism of the store that the department store had to issue a grovelling apology and promise never to hash mark random trends again just to attract customers. A few weeks ago, the department store finally closed for business after more than forty years trading. In other words, it’s important to use social media wisely or the beast can turn round and bite you.

If you work with a leading UK digital agency, you will be guided into best practice when it comes to social media. Bogging and search engine optimisation including key words and phrases can play their part but they need to be handled with skill. There are sites where blogs are welcome and they can in turn attract people through link building to your own company website. Over the last year or two, social networking sites including online dating are now feeding back information to people’s mobile devices creating more opportunities for targeted advertising through social media websites.

Blogs and articles that provide useful or offer genuinely interesting news or information will feed people to your pages on Twitter or Facebook or You Tube from where specifically posted Ads can take them to the relevant pages within your website. For example, this article is not a “how to use social networking” blog as that is far too fluid a subject to write in full here; but it is an article that urges anyone who wishes to expand their business or even to stand still to take on board the services of a digital agency London based, so that social networking opportunities can be utilised to their optimum.

Of course, as with all marketing, publicity can work against organisations such as hotels when they find that poor reviews go viral from one holiday review website to another. On those occasions, hotels usually fight back by imploring guests to leave good reviews; however, one bad comment can still do an awful lot of harm. The best advice is to seek the services of an expert agency that has considerable experience with online marketing and social media – it could give your company the marketing oomph it needs.

For more than eight years, goBE Digital (http://www.gobedigital.com/) has been developing long-term relationships with clients in start-ups, SMEs, charitable trusts, real estate businesses, large internet brands, ecommerce websites and portals, and various membership organisations. We help our clients to create effective branding that achieves top search engine rankings through the employment of the latest technological techniques and innovations.

To date, goBE Digital has developed over 500 Web projects and achieved 1,000+ keyword Google 1# page rankings for our clients. We are specialists in eCommerce, Internet Marketing, Technology, including software development, and Content Management. GoBE Digital is user friendly and business focussed, so please get in touch and let’s talk http://www.gobedigital.com/.

7 important benefits of using a full service digital agency

Thu, 25 Aug 2011 03:02:54 -0400

Whether you are using a digital marketing agency based overseas or a London digital agency, there are seven major benefits from employing the services of online design and marketing professionals.

UK digital agency

Everyone is a specialist in their own field but the internet has made us all believe that we can be specialists online too, which is simply not the case. When you hire the services of a UK digital agency, you will be paying for expertise in an area of marketing quicksilver that is impossible to fully comprehend unless it is your job to do so. A London web agency faces fresh challenges everyday when it comes to marketing their clients’ products and services online. The internet is a world that is as big as the Pacific Ocean; in other words, it is beautiful when lapping palm-fringed shores with blindingly white sand but hides online monsters such as Great White Sharks and can turn a ripple into a mighty wave that can overwhelm the shrewdest of business people.

If you are looking to improve your online presence; i.e. thinking of ways to make your website more appealing to search engines and visitors; there are seven reasons why a London digital agency can make all the difference to the effectiveness of your online presence:

Search Engine Optimisation – SEO is not simply pumping key words into your website’s body copy, these days it has to be undertaken much more subtly if you are to avoid being black listed for keyword stuffing. SEO is a science that is changing all the time and includes not just the copy within your website but other aspects of it too. Beyond your website, SEO can play a major role in the placement of articles on third party websites and within news stories and blogs on your own. How SEO is utilised within your web copy and deployed on third-party websites by your digital marketing agency can make all the difference to your free ranking.

Pay Per Click – there is no doubt that Pay Per Click is a route to attracting customers but how it is handled can radically affect the number of zeros in your bill from Google and elsewhere. PPC is definitely an area of the internet that involves a great deal of skill as bidding for keywords in order to climb high amongst the sponsored links can be frustrating and costly if key words are not selected with proper research.

Link building – much is spoken of creating links but it has to be undertaken with a serious level of intelligent design. It also requires a great many relevant links to work and is a painstaking process to undertake. Link building is definitely one of those areas that should be undertaken by experts as the extensive time it can take building the links yourself could seriously damage your business in the short-term. Linking building is not a case of simply stating that you’ll have theirs if they’ll have yours.

Social Media Optimisation – everyone in business is obsessed with social media and Twitter has definitely come of age. Facebook is still king but there are many other social media avenues that should be explored, which takes time and experience. Your online agency will have the skills and knowledge to exploit social media websites effectively, including big names such as YouTube and Bebo, but social media optimisation is more scientific than simply building a long list of friends on Facebook.

Email campaigns – nobody likes to receive spam and so an email campaign needs to be legal before it can begin to be effective. Your design and marketing agency can help you ensure that your database is legally acquired and that your email marketing campaigns will not get caught by spam filters. There is a real marketing skill to getting responses from a well-planned and executed email campaign. Sometimes, the more ordinary the approach the better the result; it all depends on your product and your audience.

Website design – a poorly constructed website will not be effective in attracting the attention of search engine spiders, crawlers or bots. If your website is to ping when a search term is inputted it has to be well-constructed both in terms of code and content. Of course, once visitors arrive at your site you want them to stay and buy; therefore, it is crucial for your marketing success that your website is designed logically, looks good to the eye and the buttons and links are clear to see. An all dancing Home page or Landing page may look exciting but it can be intimidating if several messages bombard your visitor all at once. Seduction is the key and drawing visitors into your site is the way to ensure that they stay around for a while and, hopefully, buy or get in contact.

Design & Marketing – although most internet marketing companies will have design and marketing departments that integrate and complement each other, it is rare for a design department to be experts at online marketing or for a marketing department to be experts at website design. In other words, when selecting your digital design and marketing agency, it is important to select an organisation that is of a size to employ separate departments for each crucial job. The web designer will make your website look good and function well and your digital marketing expert will work to bring the world to your digital door.

How Do I Find The Best Digital Marketing Agency In London?

Wed, 24 Aug 2011 02:50:00 -0400

The best route to selecting a digital marketing agency in London is to look at their current clients who are within a similar industry sector to your business. Innovative technological know-how combined with wide experience is just one way to make an informed choice of agency.

The internet allows businesses to trade online from anywhere in the world that has a good broadband connection and although it is quite feasible for a company in Greater London to employ the services of an agency based abroad, there will be times when a digital agency UK based is preferable to one situated in the USA or South Africa.

If you are a business located in London, there will be times when it is useful if not essential to meet the key personnel within your choice of digital creative agency; therefore, its geographical location within the UK, and preferably within the M25, should help determine your choice of digital design agency.

Once you have created a short list of agencies that portray themselves as experts in the field of online marketing and digital design, there are a few points that it may be helpful to consider before selecting which of the digital agencies should get your business and money.

The main purpose in selecting the best digital design and marketing partner for your business is to help you increase your sales, perhaps generate greater brand awareness, enter new markets and, in the process, expand your customer base. It is easy to assume that any techno wizard with a smattering of e-commerce website design skills has the experience to take on board your vision and to turn it into a strategy that will bring results.

The only true way to be able to judge whether an agency has the technical and marketing experience to deliver is to see examples of current and past work. It is vital, for the sake of your time and money, that your chosen online marketing agency has the business as well as technical skills to deliver an effective internet marketing campaign.

Business skills grow through experience and developing unique selling points and marketing strategies requires maturity, complemented with technical expertise. Good branding and identifying target markets so that budgets are spent wisely is vital to creating long-term growth through establishing a marketing niche on the internet. Your audience wants to find you but search engines such as Google want you to pay for the privilege; how much you pay, if anything at all, depends very much on your choice of marketing agency.

If you are still wondering how to find the best digital marketing agency in London, then perhaps you should take a short cut and read the copy below. Any new business relationship has its risks; take a look at what your choice of agency has to offer and, most important of all, whether you like the people behind the pixels; if you do, then you’ll probably make the right decision for you and your organisation.

Probably one aspect of the marketing strategy to be adopted by your chosen agency will be identifying your company’s competition and working out the competing organisations’ techniques for achieving online digital success. Marketing can be as much about research and identifying techniques that work as it is developing innovative ideas that may be untested.

Marketing is simply the process of reaching out to your customers or your customers reaching out to you, and it can be achieved through paid advertising, search engine marketing, keyword research and skilful implementation, direct email marketing and various viral campaigns. In other words, an effective marketing strategy is one that is simple and direct, but flexible to changing times and circumstances. What holds good today may not hold good tomorrow.