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7 Important Benefits Of Using A Full Service Digital Agency

Digital Agency London

Everyone is a specialist in their own field but the internet has made us all believe that we can be specialists online too, which is simply not the case. When you hire the services of a UK digital agency, you will be paying for expertise in an area of marketing quicksilver that is impossible to fully comprehend unless it is your job to do so. A London Ecommerce digital agency faces fresh challenges everyday when it comes to marketing their clients’ products and services online. The internet is a world that is as big as the Pacific Ocean; in other words, it is beautiful when lapping palm-fringed shores with blindingly white sand but hides online monsters such as Great White Sharks and can turn a ripple into a mighty wave that can overwhelm the shrewdest of business people.

If you are looking to improve your online presence; i.e. thinking of ways to make your website more appealing to search engines and visitors; there are seven reasons why a London digital agency can make all the difference to the effectiveness of your online presence:

  1. Search Engine Optimisation – SEO is not simply pumping key words into your website’s body copy, these days it has to be undertaken much more subtly if you are to avoid being black listed for keyword stuffing. SEO is a science that is changing all the time and includes not just the copy within your website but other aspects of it too. Beyond your website, SEO can play a major role in the placement of articles on third party websites and within news stories and blogs on your own. How SEO is utilised within your web copy and deployed on third-party websites by your digital marketing agency can make all the difference to your free ranking.

  1. Pay Per Click – there is no doubt that Pay Per Click is a route to attracting customers but how it is handled can radically affect the number of zeros in your bill from Google and elsewhere. PPC is definitely an area of the internet that involves a great deal of skill as bidding for keywords in order to climb high amongst the sponsored links can be frustrating and costly if key words are not selected with proper research.

  1. Link building – much is spoken of creating links but it has to be undertaken with a serious level of intelligent design. It also requires a great many relevant links to work and is a painstaking process to undertake. Link building is definitely one of those areas that should be undertaken by experts as the extensive time it can take building the links yourself could seriously damage your business in the short-term. Linking building is not a case of simply stating that you’ll have theirs if they’ll have yours.

  1. Social Media Optimisation – everyone in business is obsessed with social media and Twitter has definitely come of age. Facebook is still king but there are many other social media avenues that should be explored, which takes time and experience. Your online agency will have the skills and knowledge to exploit social media websites effectively, including big names such as YouTube and Bebo, but social media optimisation is more scientific than simply building a long list of friends on Facebook.

  1. Email campaigns – nobody likes to receive spam and so an email campaign needs to be legal before it can begin to be effective. Your design and marketing agency can help you ensure that your database is legally acquired and that your email marketing campaigns will not get caught by spam filters. There is a real marketing skill to getting responses from a well-planned and executed email campaign. Sometimes, the more ordinary the approach the better the result; it all depends on your product and your audience.

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