The internet is open for business – but are you venturing in alone? What makes the internet so appealing as a global market place is that it never closes; in the years since the turn of the century, what started out as a dot come bubble has developed into the biggest global marketplace, beyond the imaginings of any one person.
It is a pixel jungle full of opportunity together with quite a few jungle traps that can ensnare the unwary trader. Jungle guides are clever website designers that have developed their skills into becoming an ecommerce digital agency scout, who understands all the sights, smells and sounds that the internet jungle makes. It may be a cliché but it is all too easy when walking alone through the jungle not to be able to see the wood for the trees and to end up going round and round in circles.
A digital agency in London that has looked beyond designing websites and embraced all that the internet jungle has to offer, will guide its clients to finding Inca gold or to tap the best rubber trees. Enough of the metaphors!
The internet, the global marketplace, the dark alleyways where opportunity and trouble lurk in equal measures is where every business has to trade today to stay in business. In the real world of hotels and restaurants, places where goods cannot be supplied from the other side of the world, ecommerce development comes with a double bladed sword; the good ecommerce development is when your digital agency London has created enough online attention to drive traffic to your website and customers to your restaurant or hotel, but the bad ecommerce development is when a competitor restaurateur or hotelier encourages friends to bad mouth your hotel or restaurant on internet platforms such as Trip Advisor and within social networks and chat rooms.
Your personal ecommerce digital agency will know that it is impossible to stop the poison pen contributors online but with a proper strategy, those voices spouting untruths can easily be swamped with good word of mouth. At one time, in the heady days of yesteryear, it was said that all publicity is good publicity but that isn’t the case anymore. The anonymity of the internet does bring out the worst in some people but that is to be expected; not everyone can be a fan whether it is a fan of a newly released novel, or music CD or feature film, there will always be dissenting voices but they can be made to count for little if your marketing strategy is organised and co-ordinated by an ecommerce digital design and marketing agency that really can see the wood through the trees.
Competition for attention is incredibly fierce online because we are no longer operating in our own little areas of the globe; we are all in this together, whether it is a business person in New Zealand, Canada, South Africa, India or England – we’re online together, honing our skills not to beat Joe Blogs down the road but to take on the world and win new business. Of course, if you hNave a restaurant in Wimbledon then a restaurant in Birmingham is not going to be directly competing but if you are selling rare coins online in Wimbledon and selling rare coins online in Amsterdam, then those two businesses are in direct competition. There is no doubt that marketing online can be a daunting task, which is why you should not venture out without the guidance of a digital marketing internet scout.