Are you prepared for the main events? Neither the City nor the MPC at the Bank of England saw the banking crisis coming, just like the naysayers at your High Street bank cannot see why the bank should finance your organization to take advantage of this truly unique year. Bankers, City Analysts, Stoke Brokers and TV financial pundits all have one thing in common – their ignorance of what is going to happen in the world is only matched by their puffed up arrogance. The doom mongers are still being paid to spout negative predictions regarding the UK economy without knowing what they are talking about because they keep looking backwards at yesterday’s figures and cannot see that times are already changing for the better. The green shoots are still underground sheltering from the financial freeze but they are going to rise up in abundance with the Queen’s Diamond Jubilee celebrations.
If your ecommerce digital agency isn’t already on the case preparing to help your organization maximize the potential of this unique year then get together with the e-marketers within the ecommerce agency in London and give them the wherewithal to plan a cohesive strategy.
First of all, your digital agency in London needs to optimize your website so that it not only attracts new visitors but it converts them into paying customers or at least persuades them to leave their details within an online form. Next, your ecommerce digital design agency in London needs to ensure that your email and viral marketing campaigns are prepared and ready to be launched at the optimum moments and that your social networking is fully implemented. There are many free platforms out there in the virtual world and not making full use of them is crazy. Of course, Facebook, Twitter, You Tube et al have all happened so fast it is not surprising that there are business people who are running full tilt just to stand still.
If you feel that all the never-ending online innovations are simply overwhelming you are most certainly not alone; a recent confession from the MD of a digital agency London included the comment that he feels as though he’s slipped behind if he goes away on holiday, even for a couple of weeks.
That feeling of fear at being left behind is typical of the panic that the internet can engender but it is also a wonderful tool for turning the fortunes of an ailing business around. Almost within the blink of a mouse, the internet can bring in fresh traffic, paying customers even at a time of great austerity. However, 2012 is not going to return business to how it was before 2007, but there is no doubt that working with an ecommerce digital design and marketing agency to raise your organization profile online, you will succeed in generating more business than in 2011.
Do not waste time talking to your bank’s business advisor – if the person knew anything worth telling, they would be filling their own boots with loot. Nobody knows anything, least of all bankers, politicians and City analysts. In other words, follow your gut instinct and maximize your organization potential in the uniquely wonderful year of the Queen’s Diamond Jubilee and the London Olympics.