Businesses that follow trends are not usually market leaders. A top digital agency in London will not necessarily follow SEO trends but will most certainly be aware of them. E-commerce is a complex business and driving traffic to websites is a never ending task. The sole purpose of Google and the minor search engines is to provide the most accurate search results for searchers whilst also making the most money from sponsored links through Pay Per Click.
The latest trend that every digital agency London will be aware of is that of content; content within websites has to be refreshed on an agonisingly frequent basis. The fresher the copy, the greater the Google interest; one of the ways to keep on-site copy fresh is to blog everyday utilising key words that are popularly search and also long tail key words that are searched only occasionally. The most popular key words will not bring in custom, owing to the intense competition, but in conjunction with long tail key words they will add weight to your website’s ranking.
The truth is, Google likes to keep eCommerce development in London and elsewhere in the world on its toes by continually changing the rules; rules that are never written down. After all, there is nothing stopping a website from key word stuffing apart from the fact that it will have a negative effect within the search rankings. Google likes to refresh the order of searches on a regular basis and so rankings can easily change from one month to the next. The notion is that new pages inserted within websites can be picked up by Google and alter the search ranking more effectively today than the Google of old.
A Search Engine’s Results Page offers a route to checking the validity or frequency within your website and competitors’ websites of certain key words. The results include a listing of the web pages that have been located by the search engine containing the relevant key words or key phrases, providing an insight to design and marketing agencies as to the effectiveness of certain key words.
Your ecommerce digital agency will know that primary search engines examine the content of web pages first and then take a look at meta tags. It should be noted that search engines cache web pages when they are required for frequent searches and often only display the cached pages rather than refreshed / live pages. The idea is that by caching pages, the search results will be quicker, although the information contained within the pages can be out of date by hours, days or even weeks. Often, new websites simply do not feature even when a URL is included in the search box.